Offering a free product is a powerful incentive to sign up for your email list.
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Offering a discount is not enough to convince people to sign up for your email list? Consider giving away a free product. It doesn't have to be an expensive item, but giving it away for free will do wonders. If you additionally offer free shipping over a certain amount, then customers will be tempted to add more items to their carts.
Let's say you sell apparel, and you want to give away a tube scarf that you normally sell for $9.90
You'll need to set up a discount code with the following combination of settings:
Select fixed amount as discount type
Set the amount to the product price ($9.90 in our example)
Limit the discount to the selected product
Why not 100% off instead of fixed amount? A 100% off discount could be applied to any quantity of the selected product. For example, your customer could add 10 buffs to the cart and all of them would be free. On the other hand, if you wanted to limit the 100% off discount with minimum purchase amount, then it would cause the discount to not work at all because the minimum amount applies to selected products. Only the fixed amount discount will guarantee that your customers will get only one item for free.
After applying a free product discount the checkout will look like this:
