# How to create Follow up on purchases campaign using Omnisend

Start by navigating to your **Shopify dashboard** > **Apps** > **Personal Discount** > **Add automation**. Select **Omnisend** as your Email Service Provider and the Campaign Type is **Follow up on purchases**.

<figure><img src="/files/E626Ehdg4SHpH5694Sj2" alt="How to add Shopify Personal Discount post-purchase automation for Omnisend annotated animated"><figcaption><p>How to add Shopify Personal Discount post-purchase automation for Omnisend</p></figcaption></figure>

In this step, you can set up details of your automation like a discount value, usage limit, or expiration date. If you want to learn more, here is a useful article on [configuring a discount](/personal-discount-for-shopify/configure-discount.md).

Save the automation when you finish and copy the code snippet to the clipboard.

<figure><img src="/files/YrM3qjmTA2mxcPxC3p1P" alt="Copy Personal Discount code snippet for Omnisend post-purchase automation animated annotated"><figcaption><p>Copy Personal Discount code snippet for Omnisend post-purchase automation</p></figcaption></figure>

Now switch over to the Omnisend dashboard. Navigate to the **Automation** section > **New workflow** > **Create custom workflow**.

<figure><img src="/files/i8G7C6uq1faCee83J9rh" alt="How to create custom workflow in Omnisend annotated animated"><figcaption><p>How to create custom workflow in Omnisend</p></figcaption></figure>

Let's set the automation trigger. Select trigger **Order placed.** Then hit **Update**.

<figure><img src="/files/IRbr1XUJpOIJSjc02yk4" alt="How to set post-purchase automation trigger in Omnisend animated"><figcaption><p>How to set post-purchase automation trigger in Omnisend</p></figcaption></figure>

In the next step, add an action that is performed when someone will enter the automation. We want to send an **Email**.

<figure><img src="/files/y1xJ7LDcjaHJaKeL4ycy" alt="How to add sending message to an Omnisend automation animated"><figcaption><p>How to add sending message to an Omnisend automation</p></figcaption></figure>

It's time for preparing an email template. In this step, you need to add the Personal Discount code snippet. To do this, click on **Quick add** from the left-hand sidebar, then drag and drop an **HTML** element into your template. Delete the existing example code snippet and paste the one from Personal Discount.

<figure><img src="/files/wxdiYc5c9VwlTqFm0lm1" alt="How to add Personal Discount code snippet into Omnisend email template animated"><figcaption><p>How to add Personal Discount code snippet into Omnisend email template</p></figcaption></figure>

When your email template is ready, hit **Finish editing**. When the entire automation is ready, click on **Start workflow**.

<figure><img src="/files/CBgNiyyNTq2yVq2X0XKk" alt="How to activate Omnisend post-purchase workflow animated"><figcaption><p>How to activate Omnisend post-purchase workflow</p></figcaption></figure>

From now on, when someone buys something in your store, they will get a discount code for their next purchase.

<figure><img src="/files/ra0XD8aeETnrvDfYo0Tw" alt=""><figcaption><p>Omnisend post-purchase message with a Personal Discount code</p></figcaption></figure>


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