# How to create Follow up on purchases campaign using Omnisend Start by navigating to your **Shopify dashboard** > **Apps** > **Personal Discount** > **Add automation**. Select **Omnisend** as your Email Service Provider and the Campaign Type is **Follow up on purchases**.

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In this step, you can set up details of your automation like a discount value, usage limit, or expiration date. If you want to learn more, here is a useful article on [configuring a discount](https://docs.personaldiscount.io/personal-discount-for-shopify/configure-discount). Save the automation when you finish and copy the code snippet to the clipboard.

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Now switch over to the Omnisend dashboard. Navigate to the **Automation** section > **New workflow** > **Create custom workflow**.

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Let's set the automation trigger. Select trigger **Order placed.** Then hit **Update**.

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In the next step, add an action that is performed when someone will enter the automation. We want to send an **Email**.

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It's time for preparing an email template. In this step, you need to add the Personal Discount code snippet. To do this, click on **Quick add** from the left-hand sidebar, then drag and drop an **HTML** element into your template. Delete the existing example code snippet and paste the one from Personal Discount.

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When your email template is ready, hit **Finish editing**. When the entire automation is ready, click on **Start workflow**.

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From now on, when someone buys something in your store, they will get a discount code for their next purchase.