# Send unique coupons from Mailchimp to customers who bought a specific product One of the most common (and one of the most successful!) ways to do so is awarding your customer base with a discount for future shopping. It can help your business with a cross-selling as well - offering a special offer for products related to what’s been bought already. Learn how to generate unique discounts for a customer who just made a purchase of a specific item from your shop with us! How does it work? 1. Personal Discount generates a discount code after every purchase of a specific product. 2. Mailchimp sends a follow-up message with a discount code - only to customers who had purchased a specific (chosen) product from a store **How to do it?** Configuring Personal Discount For starters, you will need to configure Personal Discount to generate coupons for New Order. 1. Start from visiting your Dashboard and clicking on the **Add automation** button; 2. Connect to your Mailchimp account; 3. Select **New Order** as a trigger to generate discounts; 4. Now, you can set up the discount settings according to your needs.

#### Configuring Mailchimp First of all, to enable e-commerce campaigns on MailChimp, you will need to install [Mailchimp: Email Marketing](https://apps.shopify.com/mailchimp) app. The next step is creating a Mailchimp campaign - to do so, you will need to visit your Mailchimp dashboard, open the **Automations** section and hit **Build from scratch**. Enter your automation name and click on **Start building**.

Now **Choose A Starting point**. We want a customer to enter the automation when they **Buys a specific product**. Then select this product from the list.

The flow trigger is set up, so now **Add a journey point**. Select the **Send email** action from the available options and choose a method how to prepare a message template.

While fine-tuning the email template, insert Shopify Discount Code merge tag into one of the merge text elements. It can be modified in the same way as other text. **Save & Close** the text element and if your template is ready, hit **Save and Return to Journey**.

When the automation is ready, it's high time to activate it. You can also decide if contacts should repeat Journey by checking a proper box. Hit **Continue** and **Turn On**. Then the Journey will appear on the automations list with the status Active.

From now on, your customers will receive a follow-up message with a discount code when they buy a specific product.

Example message with a discount code for the purchase of a specific product annotated — Example message with a discount code for the purchase of a specific product