Increase your newsletter audience using the iContact welcome campaign with a discount code
One of the best ways to increase your newsletter audience is to offer them a discount for subscribing. How to create a welcome campaign with a discount code using iContact and Personal Discount?
Firstly, create an automation in Personal Discount. Navigate to the Shopify admin panel > Apps > Personal Discount > Add automation. Then, select iContact as your Email Service Provider and Welcome new subscribers as the campaign type.
Create Personal Discount automation with iContact
Now you need to specify your discount details. Set the code pattern, the value, the expiration date, etc. For more information, see the article on how to configure discount.
When you set your automation details, Save them and copy the code snippet to the clipboard.
Copy the Personal Discount code snippet
That's all you need to prepare in your Shopify dashboard. Now switch over to your iContact admin panel. Firstly, create your welcome email message. You can use one of the templates, build your message from scratch or use the HTML editor.
iContact: create message
Let's add your Personal Discount code snippet to your email template. Drag and drop an HTML element, and paste the code snippet. Then hit Preview changes > Apply changes.
iContact: add an HTML element to the code snippet
When you've finished your template, click on Save and Exit.
Save iContact email template
The next step is creating an iContact welcome automation. Navigate to the Automation from the left-hand sidebar > Create an automation. Then type the name of your automation. Select Subscribe Event as the trigger and hit Continue.
Create iContact welcome automation
Now set the automation trigger. Select your Shopify audience and decide, if you want to include existing subscribers. Then, hit Save.
How to set iContact welcome automation Shopify trigger
Add the action that will be performed when a customer enters the automation. Click on the plus sign and Add an action. Then pick the Send message option and Select your email template.
Set action in iContact welcome automation
Finally, you can Activate your automation.
Activate iContact automation
From now, when someone subscribes to your newsletter, they will receive a welcome message with a discount code.
