# How to create a post-purchase campaign to increase customers' loyalty using Klaviyo In this guide, we will examine how to do this with Personal Discount and Klaviyo. Let's start with creating new automation with our app. Open your **Shopify dashboard** > **Apps** > **Personal Discount**. Then pick **Klaviyo** as your **Email Service Provider** and the **Campaign type** is **Follow up on purchases**.

Create post-purchase Personal Discount automation with Klaviyo animated — Create post-purchase Personal Discount automation with Klaviyo

Next, set details of your automation. Here is a useful guide on [how to configure a discount](https://docs.personaldiscount.io/personal-discount-for-shopify/configure-discount) which describes parameters that you can control. If you have set everything up, save your automation and copy the code snippet to the clipboard.

Copy code snippet from Personal Discount annotated — Copy code snippet from Personal Discount

In the next step, switch over to the **Klaviyo dashboard** > **Flows** > **Create Flow**.

Create Klaviyo flow annotated — Create Klaviyo flow

We will build our automation from scratch.

Enter the flow name.

Now we will create our automation structure. Let's start with a trigger. We want to send a message when a customer placed an order, so click **Metric**.

Select Klaviyo flow trigger annotated — Select Klaviyo flow trigger

And select **Placed Order** from the dropped-down menu. Then click **Done**. You can also set trigger filters or flow filters to restrict automation to only certain people.

Place order trigger in Klaviyo flow annotated — *Place order* trigger in Klaviyo flow

Now drag and drop an action that will be taken after placing an order. We want to send an **email**. You can also set a time delay.

Insert send email action into Klaviyo flow annotated — Insert *send email* action into Klaviyo flow

In the next step, design your message with a discount code.

Edit Klaviyo flow email annotated — Edit Klaviyo flow email

Here you can set the details of your email like the mail sender or subject and select your message designing way.

Select way of designing email for your Klaviyo workflow annotated — Select way of designing email for your Klaviyo workflow

You can choose one of the pre-built templates or create your own.

Now drag and drop a text element that will contain a code snippet. You can also use the existing element from your template.

Insert text element into Klaviyo email template annotated — Insert text element into Klaviyo email template

Edit your text element. Switch out to the **Source** view, paste the **code snippet** from Personal Discount and **Save** element changes. If your entire template is ready, **Save Content**.

Paste code snippet from Personal Discount annotated — Paste code snippet from Personal Discount

It's high time for activating your automation. Change the email status from **'Draft'** to **'Live'**. Then **Save & Exit.**

Activate your Klaviyo automation annotated — Activate your Klaviyo automation

Now your customers will receive a message with a discount code when they place an order.

Email from Klaviyo with Personal Discount code