Create an abandoned cart recovery campaign with Klaviyo

Has your Shopify customer forgotten to complete the purchase? Klaviyo and Personal Discount give you the possibility to create a campaign that will encourage them to finalize shopping.

Open the Personal Discount app from your Shopify admin panel and click Add automation button. Select Klaviyo as your Email Service Provider and pick the Campaign type: Recover abandoned carts.

Add recover abandoned carts automation

In the next step, specify your automation details, including discount value, expiration date, and others. Find out more in the article how to configure discounts in the Personal Discount app for Shopify stores.

Now you can save your automation and copy the code snippet to clipboard.

Copy the code snippet from Personal Discount

It's time to open your Klaviyo dashboard. Click the Flows section from the left-hand sidebar. Then click the Create Flow button. You can also move directly to the Abandoned Cart automation creator if it is available at this site as is highlighted below.

Create Klaviyo automation for customer who abandoned their cart

Now you can type 'abandoned' in the search field. Then different options will appear. Select standard abandoned cart reminder.

Klaviyo abandoned cart reminder

The pop-up will appear. Here you can set the name of your flow and preview the structure of that. Make sure that the Shopify integration with Klaviyo is enabled. Click the Create Flow button at the end.

Configure Klaviyo abandoned cart reminder

By default, you may have filters set up that restrict messages to be sent to only those customers who have completed an action. You can delete conditions or set up your own. To delete the filter click the button with trash icon and save.

Set trigger for your Klaviyo automation

Now you can see the default recover abandoned cart automation structure. In our case, we want to send one message, so we will delete two last boxes.

Customize Klaviyo abandoned cart reminder automation

Let's customize our automation parameters. Below you can see how to set desired time delay after checkout has started.

Save Klaviyo automation

Now design your email with a discount code.

Design email for your Klaviyo automation

In the next step, specify details of your message like the sender name or subject. Then click on Edit Content.

Edit email for Klaviyo automation

We need to paste the code snippet into a text element. You can edit the existing one or drag and drop a new text element into the email content. Switch out to the Source and paste the code snippet. Next, Save text block changes and Save Content at the end.

Paste code snippet from Personal Discount into Klaviyo email template

We come back to the automation graph. To start sending messages, change the email status from 'Draft' to 'Live'.

Activate Klaviyo automation

Congratulations! You've just increased the chances that your customer will return to the abandoned cart and complete the purchase.

Klaviyo abandoned cart reminder with Personal Discount code

When a customer clicks the discount code, will be redirected to the Shopify checkout with a discounted purchase price.

Personal Discount code applied at Shopify store checkout