Personal Discount
HomeShopifyWooCommerce and Magento
  • What is Personal Discount?
  • Personal Discount for Shopify
    • How does Personal Discount work?
    • Frequently Asked Questions
    • Configure discount
    • Integrate Personal Discount with your Email Service Provider
      • Shopify notifications
        • How to send an order confirmation email with a discount code in Shopify?
        • How to include a discount code in Shopify abandoned cart notification
        • How to send a unique discount code to customers who create an account?
        • How to send a discount code only if a specific product has been purchased?
      • Shopify Email
      • Mailchimp
        • How to set up an automated welcome email in Mailchimp
        • How to set up an abandoned cart email in Mailchimp?
        • Send unique coupons from Mailchimp to customers who bought a specific product
        • How to display a discount code as an image in a Mailchimp message
        • Create a link to apply discount automatically
        • Connect to Mailchimp
        • How to create a birthday campaign with a discount code using Mailchimp
      • AWeber
        • Reward new subscribers with a discount code using AWeber
      • ActiveCampaign
        • How to add a unique discount code to welcome emails in ActiveCampaign
        • How to create a recover abandoned carts campaign with a unique discount code via ActiveCampaign?
        • How to encourage customers to buy more from your shop with Personal Discount and ActiveCampaign?
      • Campaigner
        • How to integrate Personal Discount and Campaigner to send welcome emails with a discount code
      • Campaign Monitor
        • How to send automated welcome emails with discount codes using Campaign Monitor
      • ConvertKit
        • How to create a welcome campaign with ConvertKit
        • How to create a follow up on purchases automation with ConvertKit
      • iContact
        • Increase your newsletter audience using the iContact welcome campaign with a discount code
      • Klaviyo
        • Send a discount code for new subscribers using Klaviyo
        • Create an abandoned cart recovery campaign with Klaviyo
        • How to create a post-purchase campaign to increase customers' loyalty using Klaviyo
        • How to create a Happy Birthday campaign using Klaviyo
      • MailerLite
        • How to welcome new subscribers with a discount code using MailerLite
        • How to create a recover abandoned carts campaign with MailerLite
        • How to create Follow up on purchases campaign with MailerLite
      • Omnisend
        • How to create welcome new subscribers automation with Omnisend
        • Recover abandoned carts using Omnisend with Personal Discount
        • How to create Follow up on purchases campaign using Omnisend
      • Ontraport
        • How to send welcome emails with discount codes for new subscribers via Ontraport?
      • OrderlyEmails
      • SendGrid
        • How to send welcome discount with SendGrid?
      • Sendinblue
      • Vitals
        • How to create a pop-up and include a discount code in welcome emails with the Vitals app
    • Use cases
      • Offer a free product to your newsletter subscribers
      • How to create a link to the checkout with a discount code applied in the Shopify store?
    • Troubleshooting
      • Why my Shopify discount code doesn't work?
      • My Shopify customer's discount code was applied, but it shouldn't
      • Customer eligibility is not respected
      • Some of my subscribers in Klaviyo don't have a discount code generated in Personal Discount
      • Mailchimp is not sending emails with discount codes
      • Discount codes are not appearing in the emails sent by Mailchimp
      • I have received << Test discount code >> instead of real discount code in the Mailchimp test message
      • Contact us
  • WooCommerce and Magento
    • Add a Mailchimp pop-up to your WooCommerce store
    • Apply a coupon code via URL in WooCommerce
    • Create a Cart Price Rule in Magento 2.x
    • Create an Access Token in Magento 2.x
    • Send unique coupons to new email subscribers using Mailchimp
    • Send unique coupons for your subscribers birthday
    • Frequently Asked Questions
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  1. Personal Discount for Shopify
  2. Integrate Personal Discount with your Email Service Provider
  3. Mailchimp

How to create a birthday campaign with a discount code using Mailchimp

PreviousConnect to MailchimpNextAWeber

Last updated 1 year ago

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Personal Discount does not support a dedicated trigger to generate discount codes on a birthday with Mailchimp. Nevertheless, there is a clever workaround. With this approach, the discount code displays as a clickable image that will redirect a customer to your store with a discount applied.

Start by creating new automation in Personal Discount. Click on Add automation. Select Other as your Email Service Provider and Happy Birthday as the campaign type.

Set the parameters of discount codes that will be created by this automation. Find more in the article on to make the most of the options provided by the app.

Once you have completed this stage, save your automation and copy the code snippet.

The next step is creating a birthday campaign in Mailchimp. You can do this using Journey or Classic Automations. Navigate to the Mailchimp dashboard > Automations > Build from scratch. Type your Journey name and hit Start Building.

Set Birthday as the starting point of your automation. Decide how many days before the subscriber's Birthday date you want to send a message to them and indicate the name of the field where this date is stored in Mailchimp.

Add a Journey point. We want to send email. Next, design your message. You can choose from the themes or build an email from scratch.

Customize your email template. Next, drag and drop a code element into the place where you want a discount code to be displayed. Delete the placeholder div and paste the code snippet from Personal Discount. Then replace both occurrences of {{ email }} with *|EMAIL|* in the code snippet. Save & close the code element. You will see an example discount code in your email template.

When your email template is ready, hit Save and Return to Journey. Then click on Continue and Turn On to activate the automation. Your automation will appear on the list in Overview of the Automations section.

From now on, your subscribers will receive a message with a discount code the day before their birthday.

how to configure discount
Create Happy Birthday automation in Personal Discount
Personal Discount: copy the code snippet
Create a new Journey from scratch in Mailchimp
Mailchimp: set the starting point of Birthday automation
Mailchimp - add a Journey point: send email
Insert discount code into Mailchimp birthday campaign email
Activate Birthday Journey in Mailchimp
Personal Discount code in Mailchimp Birthday campaign
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