Send a discount code for new subscribers using Klaviyo
Email marketing is a great tool to increase your sales. How do you encourage customers to sign up for your newsletter? This guide shows how to send a discount code for new subscribers using Klaviyo.
Firstly, visit your Shopify admin panel and click Apps from the left-hand sidebar. Open Personal Discount and click Add automation. Select Kaviyo as your Email Service Provider and your Campaign Type is Welcome new subscribers.
Add welcome new subscribers automation
In this step, you can set up details of your automation like a discount value, usage limit, or expiration date. If you would like to learn more, here is a useful article on how to configure your discount.
Save the automation when you finish and copy the code snippet to the clipboard.
Copy Personal Discount code snippet
Now switch out to your Klaviyo admin panel and open Flows from the left-hand sidebar. Next, click Create flow.
Create Klaviyo flow
You can use a predefined automation structure or build your own. I will show you how to Create From Scratch so click it.
Kaviyo flow from scratch
Next, enter the name of your automation.
Enter Klaviyo flow name
Now set the trigger which will start an action. Click it and then select List and Newsletter as a list name.
Set Kaviyo flow trigger
After signing up for the newsletter, your recipient should get a welcome message, so drag and drop the Email to your automation structure.
Set action for Klaviyo flow
In the next step design your welcome message.
Design Klaviyo welcome message
Choose the way how to design your email.
Ways of designing email in Klaviyo
Drag and drop a text element to the email content.
Insert text element into Klaviyo email design
Now edit this text element. Switch view to the Source and paste the code snippet from Personal Discount.
Edit code source in Klaviyo text element
Don't forget to save your content.
And finally, you need to start your automation. Change the status from Draft to Live.
Activate Klaviyo automation
Save your automation by clicking the button at the top right. Now, when someone signs up for your newsletter, will get the discount code.
Example Klaviyo welcome message discount code with Personal Discount code
