How to create a recover abandoned carts campaign with a unique discount code via ActiveCampaign?

If you wonder how to encourage your Shopify customers to buy sth despite they abandoned their carts – here you will find the answer. You need just two tools for that.

Personal Discount is a highly rated Shopify app for creating discount codes. You can integrate it with a lot of email marketing services such as ActiveCampaign.

Here is the complete guide on how to integrate them. If you need to create a different campaign type, check our article on How to create a welcome new subscribers campaign in Personal Discount with ActiveCampaign.

Open the Personal Discount app in your Shopify dashboard. Then click Add automation button. Select ActiveCampaign from the Email Service Providers list. Then pick the desired Campaign Type: Recover abandoned carts.

In the next step fill out the form with automation details. If you need more information about that, here is a useful article on how to configure discount in the Personal Discount app.

Save your automation and copy the code snippet to the clipboard.

Now switch over to the ActiveCampaign dashboard. Go to Campaigns > Create your campaign.

Name your campaign and select the proper type – Automated in our case.

Now Select a Trigger.

Set options for your automation.

Now you will be asked which action to take. We would like to send an email.

In the next step create an email template if you haven't already.

Insert an HTML Block.

Now paste the Personal Discount code snippet which you've copied to the clipboard.

After preparing an email template save all changes. Check campaign summary settings. Then click Save and exit.

Now we are coming back to our automation. Select your email to send.

Take a look at your automation graph. If everything is OK, you can activate it.