How to create a recover abandoned carts campaign with a unique discount code via ActiveCampaign?

If you wonder how to encourage your Shopify customers to buy sth despite they abandoned their carts – here you will find the answer. You need just two tools for that.

Personal Discount is a highly rated Shopify app for creating discount codes. You can integrate it with a lot of email marketing services such as ActiveCampaign.

Here is the complete guide on how to integrate them. If you need to create a different campaign type, check our article on How to create a welcome new subscribers campaign in Personal Discount with ActiveCampaign.

Open the Personal Discount app in your Shopify dashboard. Then click Add automation button. Select ActiveCampaign from the Email Service Providers list. Then pick the desired Campaign Type: Recover abandoned carts.

Add recover abandoned carts automation with ActiveCampaign

In the next step fill out the form with automation details. If you need more information about that, here is a useful article on how to configure discount in the Personal Discount app.

Save your automation and copy the code snippet to the clipboard.

Copy Personal Discount code snippet

Now switch over to the ActiveCampaign dashboard. Go to Campaigns > Create your campaign.

Create new ActiveCampaign automation

Name your campaign and select the proper type – Automated in our case.

Select campaign type

Now Select a Trigger.

Select trigger for your automation

Set options for your automation.

Set action options for your automations

Now you will be asked which action to take. We would like to send an email.

Select action for your automation

In the next step create an email template if you haven't already.

Design your message template

Insert an HTML Block.

Insert HTML block into your automation

Now paste the Personal Discount code snippet which you've copied to the clipboard.

Paste code snippet from Personal Discount

After preparing an email template save all changes. Check campaign summary settings. Then click Save and exit.

ActiveCampaign automation summary

Now we are coming back to our automation. Select your email to send.

ActiveCampaign: select email to send

Take a look at your automation graph. If everything is OK, you can activate it.

Activate ActiveCampaign automation