How to encourage customers to buy more from your shop with Personal Discount and ActiveCampaign?

Personal Discount is a great tool to add unique discount codes to automated emails. Using it with ActiveCampaign you can create a fantastic campaign to encourage customers to shop again in your store.

Open the Personal Discount app in your Shopify dashboard. Then click Add automation button. Select ActiveCampaign from the Email Service Providers list. Then pick the desired Campaign Type: Follow up on purchases.

Create new post-purchase Personal Discount automation with ActiveCampaign

In the next step fill out the form with automation details. If you need more information about that, here is a useful article on how to configure discount in the Personal Discount app.

Save your automation and copy the code snippet to the clipboard.

Copy code snippet from Personal Discount

Now switch out to the ActiveCampaign dashboard. Go to Campaigns > Create your campaign.

Create ActiveCampaign automation

Name your campaign and select the proper type – Automated in our case.

Select automated campaign type

Now Select a Trigger.

Select trigger

Set options for your automation. You can also add advanced filters if you need them.

Set action options

Now you will be asked which action to take. We would like to send an email.

Select action

In the next step create an email template if you haven't already. You can use pre-set templates or create your own.

Select email template

Insert an HTML Block.

Insert HTML block

Now paste the Personal Discount code snippet which you've copied to the clipboard.

Paste code snippet from Personal Discount

After preparing an email template save all changes. Check campaign summary settings. Then click Save and exit.

ActiveCampaign automation summary

Now we are coming back to our automation. Select your email to send.

Select email for ActiveCampaign automation

Look at your automation graph. If everything is OK, you can activate it.

Activate ActiveCampaign automation

Voilà! Now your customers will have an additional incentive to make a next purchase in your store.

Example email from ActiveCampaign automation with Personal Discount code