Recover abandoned carts using Omnisend with Personal Discount

Omnisend is a powerful tool that can be easily integrated with Shopify and Personal Discount. In this article, you will learn how to use the above to create abandoned carts recovery campaign.

Firstly, navigate to your Shopify dashboard ➜ Apps ➜ Personal Discount and hit Add automation. Then, select Omnisend as your Email Service Provider and Recover abandoned carts as the campaign type.

Create recover abandoned carts campaign for Omnisend

You will be redirected to a form, where you can set up details of your automation such as a discount value, usage limit, or expiration date. If you would like to learn more about the discount settings provided by our app, please look at the article on how to configure a discount.

Save the automation settings when you finish and copy the code snippet to the clipboard.

Copy the Personal Discount code snippet

Now switch over to the Omnisend dashboard and click on Automation ➜ New workflow ➜ Create custom workflow. You can also use the built-in abandoned cart automation.

Create Omnisend new automation

Select a trigger to set who will enter this automation. In this case, it should be Abandoned Cart. You can also use additional filters such as Product or Cart Sum if you need them.

Set a trigger in Omnisend Abandoned Carts workflow

Select an action that will be taken when a customer abandons their cart. Drag and drop an email element to your workflow. Then you can edit your email template content.

Add emailing to the Omnisend workflow

Let's include a discount code in your email template. To do this, drag and drop an HTML element. Delete the default content and paste the code snippet from Personal Discount.

Insert a discount code into your Omnisend email template

Set a proper delay. To do this, drag and drop an element with the same name and provide the desired value.

Set a delay emailing in Omnisend workflow

Now it's time to activate your workflow.

Start Omnisend workflow

From now on your customers who abandon their carts will get a message with a discount code to encourage them to complete their order.

Abandoned cart recovery message