Create a link to apply discount automatically

Shopify provides the mechanism of shareable discount links. In a nutshell, when your customers click such a link, then they are redirected to your store homepage, and the discount is automatically applied at checkout.

When you use an email marketing service other than Mailchimp, then Discounteo gives you a code snippet that already works like the shareable discount link.

If you use Mailchimp, then you'll need to prepare a sharable discount link manually. To do the trick you need to construct the link in your email template as follows: https://{shop_name}.myshopify.com/discount/*|DSCNT_CODE|* where {shop_name} should be replaced with your shop name.

Email template with a shareable Shopify discount link

A final email will look for example like this:

Discount code in Mailchimp displayed as a shareable Shopify discount link

When the link is clicked then the discount will be automatically applied at checkout:

Shareable discount link to a Shopify checkout