Send a discount code for new subscribers using Klaviyo

Email marketing is a great tool to increase your sales. How do you encourage customers to sign up for your newsletter? This guide shows how to send a discount code for new subscribers using Klaviyo.

Firstly, visit your Shopify admin panel and click Apps from the left-hand sidebar. Open Discounteo and click Add automation. Select Kaviyo as your Email Service Provider and your Campaign Type is Welcome new subscribers.

Add a welcome automation for new subscribers

In this step, you can set up details of your automation like a discount value, usage limit, or expiration date. If you would like to learn more, here is a useful article on how to configure your discount.

Save the automation when you finish and copy the code snippet to the clipboard.

Copy the Discounteo code snippet

Now switch out to your Klaviyo admin panel and open Flows from the left-hand sidebar. Next, click Create flow.

Create a Klaviyo flow

You can use a predefined automation structure or build your own. I will show you how to Create From Scratch so click it.

Klaviyo: Create a flow from scratch

Next, enter the name of your automation.

Enter a name for your Klaviyo flow

Now set the trigger which will start an action. Click it and then select List and Newsletter as a list name.

Set the trigger for your Klaviyo flow

After signing up for the newsletter, your recipient should get a welcome message, so drag and drop the Email to your automation structure.

Set an action for your Klaviyo flow

In the next step design your welcome message.

Design your Klaviyo welcome message

Choose the way how to design your email.

Ways to design an email in Klaviyo

Drag and drop a text element to the email content.

Insert a text element into your Klaviyo email design

Now edit this text element. Switch view to the Source and paste the code snippet from Discounteo.

Edit the source code in a Klaviyo text element

Don't forget to save your content.

And finally, you need to start your automation. Change the status from Draft to Live.

Activate the Klaviyo automation

Save your automation by clicking the button at the top right. Now, when someone signs up for your newsletter, will get the discount code.

Example Klaviyo welcome email with a Discounteo discount code