How to add a unique discount code to welcome emails in ActiveCampaign

A step by step guide on how to send a welcome email from ActiveCampaign that will include a unique discount code to be redeemed in your Shopify store.

First, let's prepare a discount automation in Discounteo. Open Discounteo in your Shopify admin panel, and click on Add automation. Select ActiveCampaign as email service provider and Welcome new subscribers as the campaign type.

Create a Discounteo welcome automation for ActiveCampaign

Specify the discount settings

• code pattern

• discount type

• discount value

• usage limit

• expiration date

according to your needs. Hit Save once you are done.

Save your Discounteo automation

Scroll down to the bottom of the settings page, and copy the code snippet. It's enough when you click on the code snippet and then the app will copy it to your clipboard.

Copy the Discounteo code snippet

Now, log in to your ActiveCampaign account and navigate to Automations. If you don't have a welcome email series yet then click on Create an automation.

Create a new ActiveCampaign automation

Filter available recipes by the keyword "welcome". Select Welcome Series and click on Continue.

Select a campaign type in ActiveCampaign

You'll see a workflow designer. Click on Get Started to let the automation wizard guide you through the initial setup where you specify the email address from which the welcome email is going to be sent.

Configure your ActiveCampaign automation

Click on the first email in the series. It's the flow element described as Send an email "Welcome Email".

Set up email sending in an ActiveCampaign automation

A pop-up appears where you need to click on Edit to open the email template editor.

Edit your ActiveCampaign email template

In the email editor, drag and drop the HTML Block to the desired place in your welcome email.

Insert an HTML block into your ActiveCampaign email template

Click on the added HTML Block and paste the code snipped copied from Discounteo.

Edit the HTML element and paste the Discounteo code snippet

Click on Save and you should see a unique discount code added to your email.

Discounteo discount code preview in an ActiveCampaign email template

Click on Save and exit. Finally, you can click on Active to start sending your welcome series to new subscribers.

Activate your ActiveCampaign automation